If you were to sell your home on Oahu, which picture would you prefer be advertised?
A. or B.?
I’ve noticed, more and more, you see Realtors advertising themselves instead of the homes their clients hire them to sell. The Star Advertiser in Honolulu is out of control. If I were a consumer looking through the Sunday paper here for a property to buy, it’s very difficult to tell what is what. There are many more photos of Realtors than there are properties for sale. From a visual standpoint, it’s become more of a “Who Has the Best Photo of Themselves” section instead of a “Homes” section.
If I were a seller looking to get my property sold, I would want my home to be featured instead of a picture of my Realtor. Doesn’t that make sense? Isn’t that what we get hired to do? Are we not supposed to promote our properties? It’s one thing to promote yourself for business, however, why should a seller care about a picture of their Realtor when they are paying thousands of dollars to get their property sold?
Forgive me if I am ranting. This is just one of my pet peeves, like Realtors putting misleading photos in MLS. When you work with one of our Hawaii Life agents, you get genuine marketing. It’s not about us. It’s about you.
Instead of spending money splattering pictures of ourselves in the newspaper*, our marketing dollars are spent online where over 90% of home buyers are searching. If you think this makes sense, please contact me to learn more about how we list property properly.
*Less than 2% of home buyers found their home from the newspaper according to the 2010 National Association of Realtors study.