Your Brand Is More Than An Image

Hi Super Agents,

Please enjoy this blog, as I wrote it for you.

Buyers and Sellers have changed how they decide with whom to do business. They are seeking out businesses of conviction and purpose. Customers want a business that believes so strongly in what it can provide that it’s willing to make a clear, buyer-centric promise of outcome.

This is not the typical brand promise, because the typical brand promise today is a “me, I, and us”-focused message that does not clarify value from the buyers-perspective nor does it deliver distinction.

This desire for a buyer-centric promise is more than the customer wanting to know “what’s in it for me.” Rather, a clear brand promise provides the deep reassurance that a business is committed to customers and is their best choice for what they want to accomplish.

Thinking you are distinctive is not the same as consumers finding you because you’re delivering, at every level of the organization, a consumer-centric promise of outcome in the real estate market place. Furthermore, your brand and its promise is not just an image; it’s your identity in the marketplace.

Take a few moments of quiet reflection and ask yourself:

Do you really KNOW what your target prospects or customers really want or are you relying on what you think they want from you?

Sylvie Weylman

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