West Maui 2016: The Year of Launiupoko

With a vast expansive land area and roughly 200+ homes and growing, Launiupoko is far from being known only as that iconic beach park in West Maui with family vibes and fun surf just a few miles outside of Lahainatown. On the weekends and holidays, with one quick drive by it’s easy to spot the festive atmosphere. Imagine multiple tents, approximately 25 grills, 95 coolers, 3 bouncy castles, 115 surfboards, 4 PA systems, 15 dogs, plenty of ukuleles, 100’s of keiki, several aunties, uncles, and ohana members (plus ohana of the ohana).

West Maui Private Retreat: Estate Living & Epic Views

West Maui Private Retreat: Secluded Estate Living & Epic Views

And while it is yet to be determined if Launiupoko’s identity will be more often linked to this scene or the housing development frenzy going on up the hill, I’d say by the looks of 2016 West Maui home and land sales, including the active market, you’ll see that Launiupoko, if not a town in itself already, is at least on its way to achieving immediate super neighborhood status. Heck, with an average sale at $3.35M, it’s where the cool kids are buying.

All data is through 11/30/2016 as reported by the Realtor’s Association of Maui. For the sake of this article, we are referring to the Launipoko & Puunoa neighborhoods as the same place (Launiupoko)…even though they are officially different (sorry to all of the purists reading). And for the record, I was gonna headline this article: “West Maui 2016: Launiupoko is da Bomb Part 1.”

Anyways, here we go…

Lpoko Top View Towards Lahaina

High on the hill: Lahainatown & Harbor to the north – ocean, Lanai, & Molokai islands in the distance

Launiupoko Homes

  • Made up 16% of all West Maui single-family transactions (non condo/land/commercial) – Topping both Kaanapali & Kapalua
  • 21 transactions – 91% increase over 2015
  • Cottage avg price per sale: $1.4M
  • Main House avg price per sale: $3.35M


Cottage Sales
Year < 2 Acres 2-5 Acres > 5 Acres > 15 Acres # Sold
2016 $1,303,750 $1,458,250 $1,512,000 $1,400,000 10
2015 $1,535,000 $1,695,333 6
2014 $1,304,688 $1,560,000 9
2013 $1,086,250 $809,600 7
2012 $910,400 $1,355,000 $1,580,000 7


Main House Sales
Year < 2 Acres 2-5 Acres > 5 Acres > 15 Acres # Sold
2016 $2,750,000 $3,262,500 $3,630,000 $3,200,000 10
2015 $1,798,333 $2,958,000 $3,500,000 5
2014 $1,887,500 $2,392,167 $4,700,000 $3,800,000 10
2013 $1,963,750 $4,233,000 9
2012 $1,604,500 $2,090,417 7


Launiupoko Land

  • Made up 37% of all land transactions, tying Kaanapali for the top spot in West Maui
  • 16 transactions – 86% increase over 2015
  • Avg price per sale $1.2M


Year < 2 Acres 2-5 Acres > 5 Acres > 15 Acres # Sold
2016 $955,000 $726,000 $900,000 $1,346,156 16
2015 $573,500 $770,000 $941,667 7
2014 $735,800 $808,333 $800,000 $1,925,000 11
2013 $520,000 $895,000 $1,006,333 $1,400,000 8
2012 $500,000 $726,000 $853,333 $1,200,000 12


Launiupoko Lux Factor

  • The most single-family residential transactions over $3M (7) in West Maui
  • Had the highest average priced land sales of any other neighborhood
  • Land: Avg Sale Price: 1) Launiupoko $1.12M, 2) Kapalua $1.08M 3) Kaanapali $678K

Palm trees at Launiupoko Beach Park, near Lahaina, Maui, Hawaii

The iconic beach park came first. Located at the bottom of the hillside Launiupoko neighborhood.

Combined Homes, Land, & Condos

This is an unfair statistic taking into account Launupoko area has not one single condominium in the area per se. However, the southern Lahaina agricultural hillside subdivision did put a dent into the whole – by making up 6% of ALL home, land, condo transactions in 2016 (+106% over 2015). Conversely, a condo-heavy resort area like Kapalua, with a significant more amount of inventory, only represented 8% of the total West Maui market share.

Launiupoko 2016 – 37 total transactions – 95% increase over 2015

For complete 14-year Launiupoko, Makila, and Puunoa sales history, visit my West Maui statistic hub…a sampling of what you will find was above.

Thanks for taking the time to read – If you have questions or comments about this article, or want information on West Maui real estate opportunities including your home’s value, please feel free to contact me.

Southern Lahaina: The Entire Launiupoko, Makila and Puunoa development plan

Southern Lahaina: The Entire Launiupoko, Makila, and Puunoa development plan. Beach park at the bottom.

About the Author

Jeff Onderko R(B)

Jeff Onderko R(B) is a Realtor-Broker, 2017-19 Christie's International Luxury Real Estate Specialist with Hawai'i Life. West Maui Real Estate Broker, and ultra enthusiastic advocate of Maui's Lahaina, Kaanapali and Kapalua areas. I truly believe it's an honor & privilege to call Hawaii home. For 17 years now, West Maui is where I live, work and play. My team and I specialize in resort market home and condominium sales striving to deliver the highest level of professional service possible. With $50M+ sold, a panache for extensive statistical research and 100+ published real estate articles since 2015. I'm relevant, information driven and responsive. I bring a passionate energy, an entrepreneurial understanding and a client-first approach to my real estate business. Prior to becoming a Realtor, I was an independent publisher, starting and operating Maui, Kauai and Hawaii Real Estate Weeklies, Maui Time Weekly (partner), and in 2005, I was a Mayors Small Business Award finalist. In 2009, after seeing the demand and living in an under serviced pet market, alongside my Mom, Susan we opened West Maui Pet Supply. I started my career after college as an account executive with Orlando Weekly ultimately becoming their Advertising Director. Then I moved on to Advertising Sales Manager at Orange County Weekly, in Southern California. I am native of Detroit, Michigan, but grew up in Florida splitting time between Miami, Orlando and Cocoa Beach, Fl. I was a scholarship soccer player at the University of Central Florida and graduated with a BA from their School of Communication. Always attracted to healthy lifestyle, adventure, great weather, water sports and the outdoors, I moved to Maui in the summer of 2002. When the Realtor hat comes off, I'm active in the community coaching U-14 Boys Soccer (AYSO - West Side Pride) and I still play in the West Maui open division. I'm involved along with other fellow Hawaii Life comrades volunteering regularly at the Ka Hale A Ke Ola Shelter in West Maui and I'm on the Board of the Hawaii Life Charitable Fund. Through the outlet of the WM Pet Supply, I was heavily involved with the Maui Humane Society & ASCPA getting animals adopted & spayed/neutered. When I have free time you'll find me surfing, golfing, at the gym, a regular at yoga class, hanging at home with my animals or working in the backyard on my organic micro-farm (aka: food garden). You can email me at or via phone at (808) 280-4881.

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