Selling Advice

Top 4 Ways to Boost South Maui Real Estate Sales Using Social Media

One of the overarching trends that emerged from the pandemic was searching for real estate online. As a result, the vast majority of house buyers begin their home search online. And savvy real estate agents know how crucial social media is to making a listing stand out in these online searches.

As a Hawai’i Life agent, I leverage social media to share my clients’ listings among my growing audience. Since the current social media profiles for Hawai’i Life real estate include 133k followers on Facebook, 18k on Instagram, and a YouTube channel with 10k followers, this greatly increases my reach and ability to promote my clients’ listings to a wider audience.

Keep reading to learn about four of the best ways to achieve your South Maui real estate goals in the social media age!

Top 4 Ways to Enhance Real Estate Sales Using Social Media

1. Professional Photos

Hawai’i real estate lends itself to beautiful photos and videos. These highly aesthetic images make remarkable content for social media that bumps up user engagement. Studies have shown that professional photos help homes sell 32% faster than listings with poor quality photos. Knowing this, use a professional photographer to provide photography, drone images, and virtual tours to enhance listings. This high quality content is posted across all channels, as well as used in mailers and the MLS.

3d virtual home tour

2. 3D Video

Advances in 3D video technology make it possible to create more attractive and thorough walkthroughs of homes than ever before. Hawai’i Life has invested in a platform called Matterport, a 3D scanning tool that allows us to create virtual walkthroughs of certain South Maui listings from anywhere in the world. The result is a 24/7 open house of your listing, available anywhere. It’s just another way for us to capitalize on the virtual/online real estate trend.

3. Blogs

Blogging is one of the best ways to develop content for social media. With a blog, we can communicate directly to potential buyers. By combining a professional, optimized website like with engaging photos and consistent blog activity, we can capture highly interested and engaged leads. On my blog, a reader can receive buying advice, helpful information, and access the listings of any sellers I am representing as well.

4. Consistency

Professional photos, 3D videos, and blogs all have their benefits. To maximize listing exposure, it’s also important to post across all social media channels on a consistent basis. This establishes a stronger presence among more users and improves audience engagement. With an audience of 161,000 followers across all platforms, Hawai’i Life’s social media channels connect an engaged audience with new listings they otherwise may not notice.

Trying to post and market your property online is a tall task that can seem overwhelming. A real estate agent that has advanced tools and is skilled in social media marketing certainly has the edge in today’s hyper-competitive real estate market.

These are just a few tips and strategies for enhancing your listing’s presence online and receiving the outcome you are searching for. If you’d like more info about I use social media to boost South Maui listings or have any questions, please contact me today!

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