Selling Advice

The Secret to Selling Your Oahu Home During a Pandemic

You’ve decided on selling your Oahu home during the COVID Pandemic. What should you consider? How should Sellers position their home to really stand out to the Buyers out in the market looking during the COVID Pandemic? What can you do to make sure YOUR home is the one that Buyers choose? What is your Secret Weapon when selling your Oahu home during a pandemic?

An experienced realtor with a great brokerage behind her is your Secret Weapon. We at the Oahu. Real Estate. Life. Team can certainly help you here. During a pandemic is not the time to use a self-service brokerage or a Realtor without experience, just to save a few bucks on commission. It’s likely you’ll end up losing on price and having issues getting the sale closed. Now is not the time to skimp. An experienced Realtor with a solid brokerage behind her will present your property in the best light, using the latest resources for “distance marketing,” to obtain the highest price.

Choosing the Best Oahu Realtor.

  • Your Oahu Realtor should be experienced and knowledgeable.

Don’t use your sister’s best friend just because you feel obligated. Research how long your prospective realtor has been in the business.  Experience usually means the ability to deal with and resolve all kinds of problems as they arise. The market now, during the COVID Pandemic, is presenting us with some highly unusual situations. Some of the things I’ve seen in many of my own transactions since March are downright crazy!  Has your Realtor already successfully navigated several challenging sales during the COVID Pandemic?  Experience, know-how, resourcefulness, and the ability to keep a transaction together is everything.

  • Your Oahu Realtor’s recent listings should look great.

How does your prospective Realtor market and present the properties she sells? Does the photography, video, and virtual tours she uses make the homes she lists stand out above the others?

Pre-listing preparation is even more important than ever during this pandemic. This may include repairs or minor remodeling. You may have to clear out a house full of belongings or just do a deep cleaning. A yard cleanup might also be necessary. Home staging is usually a good idea and something I help many clients with. Virtual staging is also an option for vacant homes during the pandemic. The right Realtor will have the resources and know-how to help you with these things. The houses that shine will be the first shown, the first sold and will fetch the highest prices.

  • Your Oahu Realtor should have a social distancing plan in place.

What is your Realtor’s plan for navigating your transaction using social distancing? What is the plan for in-person presentation of your property during the pandemic? For handling showings? … escrow?… inspections? … lender issues? … closing? For the health of everyone involved, important details of social distancing while selling real estate cannot be left to chance.

  • Your Oahu Realtor should already be comfortable using the latest virtual marketing technologies.

Is your Oahu Realtor already comfortable with and already utilizing distance marketing and associated technologies? Or is this all a new thing? During the pandemic, expertise and comfort with technology is very important for success. All preliminary marketing will be done using the Internet, email, video, and other technologies in one form or another, including social marketing.

Professional photography these days is a given, but video and/or virtual tours (which we’ve used for years) are a MUST now. Social media and video presence is more important than ever for virtual showings and open houses. This may mean Facebook ads, virtual open houses, and more. The more positive exposure your property gets without in-person showings, the quicker it will sell. The better it looks in that marketing, the better price you will obtain. Don’t overlook this key component to choosing your Realtor.

  • Your Oahu Realtor should have good references and a track record of commitment and professionalism.

Check out client testimonials. Talk to a few past clients. Does she go above and beyond for her clients? What is the level of trust between her and her clients? What is the level of professionalism? Is she committed to the highest levels of knowledge and self-improvement (hint: check the letters behind her name). Is she responsive to your inquiries? Will she have the time to devote to you and prioritize your needs, even during this pandemic? What is her commitment to her profession and to you right now?

The choice of Oahu Realtor is the key to your success in marketing your Oahu home for sale right now during this pandemic. All Realtors are not the same and do not yield the same results.

selling your Oahu home with hawaii life

Choosing the Best Oahu Real Estate Brokerage.

The Brokerage standing behind your Realtor is more important than you would think. Having a real estate brokerage that is a responsive and innovative leader in the industry is important, especially during this pandemic, when the approach to selling your Oahu home is unconventional and may change over the course of listing.

Hawaii Life is the Number One Real Estate Brokerage in Hawaii.

  • Hawai’i Life Dominates High-End Sales

Hawai’i Life represented 62 sides of business in Hawaii’s $3M+ market in 2019, nearly double our nearest competitor.

  •, SEO & Google

We are Hawaii’s #1 Real Estate Search Engine. Thousands of customers visit daily– more than any real estate website in the state. We are Hawaii’s simpler, smarter real estate experience. The Best Search Engine Marketing in Hawai’i. receives vastly more traffic with longer visits than the competition. Since 2014, Google has delivered over 10X more organic traffic to than our nearest competitors. During the Pandemic of 2020, our traffic has increased significantly. Just today, our CEO announced that hit a 3-year high yesterday, surpassing 10k users in one day. Your property will be marketed here.

  • Hawaii Life One

Hawai’i Life One (aka HL1) is a special division of Hawai’i Life focused specifically on the luxury market. HL1 is a curated collection of exceptional properties around Hawai’i. It is a natural evolution in representation. HL1 is design, quality, and total service.

  • Christie’s International Real Estate

Hawai’i Life is the exclusive Hawai’i affiliate of Christie’s International Real Estate. This ensures that our luxury listings are exposed to an even greater sphere of international buyers and sellers. Christie’s International Real Estate is an invitation-only network comprised of the leading luxury real estate brokerages in their local markets, commanding recognition among discerning buyers and sellers worldwide. This provides our listed properties over $1M with significant additional exposure.

  • Luxury Portfolio International

Hawaii Life is part of Luxury Portfolio International®. This is the luxury face of Leading RE, the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages. This provides our listed properties over $1M with significant additional exposure.

Presenting Your Property Virtually, in the Best Light.

With your “secret weapons” in place, your experienced and knowledgable Realtors and her brokerage will work with you on a plan to effectively market your home. Special considerations will be made according to the social distancing restraints of the pandemic. As mentioned above, your Realtor’s distance marketing plan is extremely important. You want your home to really stand out.

Yvonne Ahearn and Ana Kuna, of the Oahu. Real Estate. Life. Team of Hawaii Life are ALREADY experts in distance marketing and have tried and true social distancing plans in place for our listings and transactions.

Contact us today as the Secret Weapon for your home’s listing. ~ Aloha

Connect With Yvonne Jaramillo Ahearn, Esq. (B)


Hawaii life and Christie's Luxury Real Estate Yvonne Ahearn

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