Recently, I have listed two properties in Waikoloa Village. Both properties needed to be staged before going on the market to sell. I enjoy staging a home, and I also enjoy giving pointers to those doing it themselves.
Staging a Home Pays Off
According to the National Association of Realtors, statistics show that staging a home allows the seller to receive a 17%-20% increase in sales price. It also lowers the days on the market (95% of staged homes sell in less than 11 days). Staging helps with marketing materials such as professional photos, flyers, social media, newsletters, mailers, and much more.
MLS #651775 – Staged to Sell by Leeana Runningbear
Grabbing the Attention of Buyers
Staging a home is just one part of selling a home. Attention to detail, accentuating the positive, and taking the time to think like a buyer is imperative when preparing your home for potential buyers. It is no longer an option; it’s a requirement. You want the buyer to visualize themselves and their families in the home. It’s about helping the buyer get in the mood to buy your home.
Staging Your Home Like a Pro
- Professionally Cleaned: Make sure the home is thoroughly cleaned and all windows & carpets. Hiring a professional cleaning service to do a deep cleaning before selling the house will significantly increase sales.
- Depersonalize: Make it easy for buyers to enjoy the home. Put yourself in their shoes and imagine walking through the house.
- Organization: Show the buyers that there is a lot of storage, counters, closets. Remember, buyers, look in these places.
- Move Furniture: Make sure you remove too much furniture or furnishings that may block pathways.
- Accentuate: You can add simple things like pillows and accessories. Keep the colors the same and use coastal themes (aqua and blues are popular).
- Make it Light and Bright: More light is always better. Remove items blocking windows, open blinds, and add lights if needed.
- Artwork and Nature: If you have artwork, keep it simple (landscapes or calming subjects). Add greenery such as green plants, orchids, or event realistic plastic green plants.
When a client is staging a home themselves, I always tell them “less is more.” Keep the house clean, tidy, and accessible. Remember when you are staging a home, your new motto — “less is more.”
Your home may not need a professional stager. It may only need decluttering, de-personalizing, and deep cleaning. I often stage a home by re-staging furniture and adding simple items to create an appealing environment for the buyer. It helps to create a welcoming feel. Simplicity is key.