Realtors are an extremely narcissistic group of people. They love to give themselves awards:
“Million Dollar Producer”
The list goes on… but let me ask this: Does anybody care? Do our customers and clients care about awards that we give to ourselves, or are they more concerned with our standard of service? Does that average consumer have any idea what the innumerable acronyms that follow a Realtors’ name even mean?Â Here are some, you tell me: AHWD? RFS? RSPS? TRC?
Don’t get me wrong, we extremely value the commitment and hard work that’s required to succeed in this industry and we’re absolutely committed to education:
Hawaii Life is an extremely well-educated group of brokers and agents. We have very high percentage of licensed real estate brokers (as opposed to licensed salespeople). We have an exceptionally high number of Realtor designations:Â Graduates of the Realtors’ Institute, Certified Residential Specialists, Accredited Buyer Representatives, and so many more.
Part of the reason we have so many brokers with professional designations is because we pay for our Realtors to be educated. This year alone, we’ve been responsible for converting 5 new salespeople to become licensed real estate brokers!Â I don’t know of any other company in the State that offers this service for their brokers and agents. We do it because we take our commitment to our clients and customers very seriously.
There’s a very serious danger to “Awards”. It’s one thing to acknowledge each other for our hard work and commitment… it’s an entirely different thing if a Realtors’ focus is distracted from the clients best interest because of some “Award” status. It can happen quickly when Realtors are awarded for the number of houses sold in a certain time period, or sales volume, etc.
Our clients are PEOPLE.Â Just like our brokers and agents. They’re not UNITS, or VOLUME.