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Real Marketing Takes Real Work

We see (and hear) a lot of real estate agents who say that their marketing is primarily “internet driven”, but then they go to talk about the fact that their listings are placed on websites like Realtor.com, Trulia, and Zillow. This “marketing” is absolutely free. So is placing your listing on the websites below:

Every Multiple Listing Service in Hawaii (of which all Realtors are members of at least one), utilizes free services to display their listings on dozens of websites, all at no additional cost to the agent. So, is this really what a seller should expect when they pay thousands of dollars for their property to be “marketed”?

Anyone can do automatic.

At Hawaii Life, we closely study the traffic and the exposure we receive from any website. The traffic to our listings from ALL of the above websites combined is still far less than what we generate to Hawaiilife.com

For the larger, more popular websites like Trulia and Zillow, we discovered that the free version of listing syndication (arranged through the local MLS providers) only displayed some of our listings, and only at random. So, we built a custom xml feed for each of them, so they can now display all of our listings, all the time.

In the case of Realtor.com, Hawaii Life utilizes their Company Showcase product, which optimizes the presentation of our listings on Realtor.com to insure maximum exposure and, more importantly, maximum inquiries. It also allows us to track the page views for our listings, so we can see the return on our investment, and factor that information into our marketing budget.

Listing Traffic from Realtor.com to Hawaii Life Listings

Without metrics, and real numbers to measure the return on our investment, it’s not possible to know if our marketing is effective. Exposure (and a lot of it) is the first step. But we can’t settle for free services. Without proactive, aggressive steps to drive traffic to your listings, we can hardly say we’re “marketing”. That’s why Hawaii Life’s Smart Marketing focuses so intently on top placement in internet search engines, our increasingly large contact database (of over 31,000 people) and powerful usage statistics. We track and source every inquiry, and maintain relationships with customers and clients for as long as required before they’re ready to purchase.

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Byron Barth

July 14, 2011

Wow. Wow. Wow. I love my Hawaii Life!!

Byron Barth

July 14, 2011

Wow. Wow. Wow. I love my Hawaii Life!!

Annie Mendoza, (RS)

July 14, 2011

Mahalo, Matt, for the huge amounts of effort you and the Hawaii Life staff make on behalf of your agents and clients. Just keeping track of the benefits looks like a mind-boggling job in itself. Mahalo nui loa!

Annie Mendoza, (RS)

July 14, 2011

Mahalo, Matt, for the huge amounts of effort you and the Hawaii Life staff make on behalf of your agents and clients. Just keeping track of the benefits looks like a mind-boggling job in itself. Mahalo nui loa!

Gary Bland, RS

July 14, 2011

I am not a big fan of Trulia or Zillow. The information is so bleak. In so many cases there will be some one mentioning the value of their home from something like Zillow. The pricing map produces allusions of grandeur in true value. Then they want to sell you a featured spot.

Gary Bland, RS

July 14, 2011

I am not a big fan of Trulia or Zillow. The information is so bleak. In so many cases there will be some one mentioning the value of their home from something like Zillow. The pricing map produces allusions of grandeur in true value. Then they want to sell you a featured spot.

Kathy Awai, R(S)

July 14, 2011

We are very lucky to be surrounded by such “brainiacs”. I love it! Lucky to have you as our Pres. Matt. Thanks for all those perks; they add up to real dollars.

Kathy Awai, R(S)

July 14, 2011

We are very lucky to be surrounded by such “brainiacs”. I love it! Lucky to have you as our Pres. Matt. Thanks for all those perks; they add up to real dollars.

Mahana Dunn, RA

July 14, 2011

“All roads lead to Hawaii Life”.

Mahana Dunn, RA

July 14, 2011

“All roads lead to Hawaii Life”.

Matt Beall R(B), Owner, Principal Broker

July 14, 2011

I started this post because someone asked what websites we syndicate our listings to, and my immediate first thought was, “all of them, just like everyone else”, and then I realized how many brokerages rely almost SOLELY on that free syndication. It’s interesting what passes as ‘marketing’.

Matt Beall R(B), Owner, Principal Broker

July 14, 2011

I started this post because someone asked what websites we syndicate our listings to, and my immediate first thought was, “all of them, just like everyone else”, and then I realized how many brokerages rely almost SOLELY on that free syndication. It’s interesting what passes as ‘marketing’.

Claire K. Bajo RS

July 14, 2011

Thank you Matt and the Whole Hawaii Life Bunch! For giving us the best opportunity to be of service to others!

Claire K. Bajo RS

July 14, 2011

Thank you Matt and the Whole Hawaii Life Bunch! For giving us the best opportunity to be of service to others!

Anthony

July 15, 2011

Thanks Matt. Great stuff here!

Anthony

July 15, 2011

Thanks Matt. Great stuff here!

Brooke Derby R(S)

July 18, 2011

Another reason I love working at Hawaii Life! Mahalo Matt!

Brooke Derby R(S)

July 18, 2011

Another reason I love working at Hawaii Life! Mahalo Matt!

Ben Welborn, R

July 19, 2011

Great Blog Matt. Very useful information for me and my clients.

Thank you,
Ben

Ben Welborn, R

July 19, 2011

Great Blog Matt. Very useful information for me and my clients.

Thank you,
Ben

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