I recently traveled to Orlando, Florida for the Luxury Portfolio Summit, an invite-only event held for the top sales associates and luxury-marketing professionals affiliated with Luxury Portfolio International. Held at the Waldorf Astoria, the panel-packed 3-day event gave me the chance to absorb valuable information relating to current and projected trends in luxury real estate markets.
The three keynote speakers were:
- Robert Frank, a financial journalist
- Dr. Jim Taylor, a marketing and branding consultant
- Spike Jones, a specialist in social media marketing
By utilizing a variety of marketing techniques and keeping a keen eye on up-and-coming trends, the door swings wide open for both the kinds of exposure we can offer to properties and the kind of access we can offer buyers.
As Hawaii Life is directly connected to Luxury Portfolio International, we’re afforded the opportunity to give our luxury properties maximum exposure to the field of international clientele. With advanced data compilation capabilities like the examples displayed below, Luxury Portfolio International is able to discern the origin of property interest and inquiry in the categories of country, state or region, city, currency, language, and display the results in a timeline fashion.
Monthly Exposure Delineations
Language Exposure Delineations
US State Exposure Delineations
The Florida Everglades
And lastly, embracing the requisite of balancing work with play, I decided to venture into some deep country. Riding on an air swamp boat and a little faith I got an up close and personal tour of the innards of the Florida Everglades. I highly recommend it for anyone else who has the chance to go and would be glad to share my experience of its vastly different conservation land and wildlife.
Moments before venturing out on an air swamp boat