Mark Twain used to say, “There are three kinds of lies: lies, damned lies, and statistics.”
Real Estate agents are an incredibly narcissistic bunch. We love to be “#1,” “top-producing,” etc. We’re experts at padding sales figures to support our cause.
Unfortunately, the favorite measure of #1 is money (sale volume). After all, that’s what matters most, right? But…if I sell a billion dollar house, does that make me the best real estate agent in my market? What about the most “productive”?
If I “represent” both the buyer and the seller in that transaction, don’t I get “credit” for $2 billion of sales? If I sell a billion dollar house, and then 10 houses for $1 million each… my “average” home sale is $100m! Boo-yah!
Don’t believe the hype.
Sales volume isn’t what matters most. For us, the standard of service is everything. We’re not organized around the money, we’re organized around the people we represent. People hire us not because we’re “top-producing,” but because we provide a higher level of service.
We’re not #1, YOU are (and that’s no lie).