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Don’t Toot Your Own Horn, But…

Have you ever been through a company merge? A buy-out? If you have, you know that the changes can be overwhelming. Hard. Challenging. It’s not easy going from what is to what will be? Especially when you are leaving a beloved, well-respected 27-year-old company.

From East Oahu Realty to Hawaii Life

In 2019, East Oahu Realty was acquired by Hawaii Life. At the time, I was the Principal Broker and a 25-year member of the East Oahu Team. I knew that the change was a good thing, though I confess at the time I did not really understand just how hard it would be to adapt to a new culture, new systems, and a new leadership team. But, here’s the thing. Leading positive change is never easy. But, it is necessary. Especially, in a competitive industry that is forever changing and evolving. In an industry that requires constant innovation.

Fast forward two and a half years, and here’s what I know. We did the right thing. Here’s why:

Leaders in the Real Estate Industry

Hawaii Life is a thought leader in our industry, with a commitment to Smart Marketing and Solid Representation. We embrace technology while maintaining a strong human connection to the buyers and sellers we represent. The pace at which Hawaii Life has grown is testimony to the positive change we’ve led in our own industry. We have partnered with 339 skilled agents who want to take part in a new paradigm in Hawaii real estate. Our Creative Team employs full-time designers, copywriters, and marketing coordinators. Our Customer Service team is top-notch and our Agent Services team provides full-serve transaction management. We have a local vibe (with 19 statewide locations), but our reach is global.

Strong Core Values

There is so much more to share about Hawaii Life and the “why” behind our success, but since one of our core values is humility, I’ll refrain from tooting our horn too much. Well, maybe I’ll toot it just a little bit more. After all, it’s no small feat to grow a company from a small start-up in Hanalei, Kauai, to the top company in the state. Selling over $2.5 billion in real estate this year alone is pretty impressive. So is our Forbes Global Properties affiliation, our Hawaii Life Charitable Fund, our HGTV Hawaii Life television program, and our Hawaii Life website, which is Hawaii’s most trafficked real estate search engine. Our CEO and Principal Broker, Matt Beall, is also pretty impressive, having been named Top 100 Most Influential Leaders in Real Estate. Countless times.

Positive Change

So, thank you for allowing me to brag a bit. Is it really bragging if you can’t take the credit for any of the success? There is one thing I will take credit for, though — I will take the credit for seeing that positive change was necessary — and for being positive that Hawaii Life was the change we needed to make.

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chris friese

September 2, 2021

Great Job in writing from your heart and sharing the details in such a thoughtful way.

Kim Soares

September 2, 2021

Well said, Cherie! Thankful for the journey!

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