When a homeowner decides to sell their house, they obviously want the best possible price with the least amount of hassles. However, for the vast majority of sellers, the most important result is to actually get the home sold. One of the most important factors is, of course, “right pricing.”
In order to accomplish all their goals, a seller should realize the importance of using a real estate professional. We all know that with the proliferation of on-line search engines and real estate websites that our industry has changed. Today, 92% of all buyers use the internet in their home search according to the National Association of Realtors’ 2013 Profile of Home Buyers & Sellers.
Although most search online, 96% percent of buyers that used the internet when searching for a home purchased their home through either a real estate agent/broker, or from a builder or builder’s agent. Only 2% purchased their home directly from a seller whom the buyer didn’t know. Buyers search for a home online, but then depend on the agent to find the actual home they will buy (52%), or to help them handle the paperwork (24%) or understand the process (24%).
These, again, are national numbers from NAR’s Profile of Home Buyers & Sellers. These facts are emphasized even more on a remote island like Kauai where sellers and buyers depend on the experience of the Realtor who lives here. Many sellers and buyers are not actually on the island when they engage in the transaction of either buying or selling. To avoid wasting either parties time, the Realtor must be clear and precise in their communication during the transaction
While the real estate business has evolved so that buyers can learn from A to Z about properties online, the plethora of information now available has also resulted in an increase in the percentage of buyers that reach out to real estate professionals to “connect the dots.” This is obvious as the percentage of overall buyers who used an agent to buy their home has steadily increased from 69% in 2001. Agents serve as a trusted guide, and put the information that buyers and sellers find into their appropriate context.
If you are considering selling your home, connect with a local agent who can give you the inside scoop on neighborhood, comps, beaches, schools, contractors, handymen, and any other resources that are of importance to you.