Getting ready to list your Hawaii property? Here are five listing basics to ensure you get the highest price and best terms possible in today’s market:
1. Think Hotel
Sellers, take the opportunity to get a jump on moving out. Removing personal items makes it easier to keep the home clean. And the home should be thoroughly clean – hotel clean.
If your home hasn’t been professionally decorated, consult with a professional to arrange and remove furniture and decorative items in a way that is consistent with what catches buyers’ attention today. Find inspiration for furniture arrangements, accents, and colors room-by-room at Houzz.com.
2. Professional Photography
No exceptions. Also include aerial shots and video presentation. Feature the property’s unique location with shots of views from would-be-residents’ everyday vantage points (e.g. shot of morning views with coffee mugs or orange juice glasses in the foreground, sunset shots with wine bottle/glasses in the foreground, etc).
3. Massive Exposure
42% of buyers start their search on the Internet. Your reach should include social, search, and brochure media including:
- MLS
- HawaiiLife.com
- LuxuryPortfolio.com
- KathrynFreitas.com
- Trulia
- GooglePlus
- Facebook and Twitter (to name a few…)
4. Broker-Led Showings & Open Houses
Lights on, candles out, open cross ventilation. Show care and enthusiasm. Learn as much as possible about prospective buyers before a showing and people-read throughout the showing – and do everything possible to cater the tour to prospects’ unique interests and needs.
5. Emphasize & Articulate Value
Know to-the-moment statistics of community comp sales and current listings. Be able to discuss the local impact of price per sq.ft., view planes, location, weather patterns, floor plans and positives/negatives relative to the subject property.
Selling Hawaii Real Estate Should Be Fun!
Partner with a real estate professional who gets excited, maybe even a little bit obsessed, about listing and marketing your property properly.
Beth Thoma Robinson, R(B)
October 22, 2013
Super post, Kathryn. So many agents seem to focus on “taking listings” rather than on selling their clients’ homes! You articulate well what a listing agent should be helping sellers do to get their home sold.
Kathryn Freitas, R(B)
October 22, 2013
Thanks, Beth. Just trying to keep up with the PB dynamic duo! 😉 Kathryn
Beth Thoma Robinson, R(B)
October 22, 2013
Super post, Kathryn. So many agents seem to focus on “taking listings” rather than on selling their clients’ homes! You articulate well what a listing agent should be helping sellers do to get their home sold.
Kathryn Freitas, R(B)
October 22, 2013
Thanks, Beth. Just trying to keep up with the PB dynamic duo! 😉 Kathryn
Kristal Butcher, R(S) 808-238-9380
October 23, 2013
Great information Kathryn.
Kathryn Freitas, R(B)
October 23, 2013
Mahalo, Kris!
Kristal Butcher, R(S) 808-238-9380
October 23, 2013
Great information Kathryn.
Kathryn Freitas, R(B)
October 23, 2013
Mahalo, Kris!