Hawaii Real Estate Seller Stumbling Blocks

Selling stumbling blocks in today’s market.

In an effort to maximize their proceeds from the sale of their home, some sellers are looking for discounted commissions, limited Broker services, and still overpricing their homes so they “have room to negotiate.” Are these good strategies for 2011?

Here are a few things to consider when deciding if that discounted commission is going to hurt you more than help you if you hire the wrong Broker.

A discounted commission usually results in less marketing. The idea that all Brokers are the same simply isn’t true today. Choosing a Broker without the best level of marketing simply means you will get less exposure. Less exposure means less showings, and less showings means less offers. It’s still a numbers game, and not all agencies have marketing targeted to increase these numbers like those of Hawaii Life.

The two main reasons properties don’t sell today are lack of exposure and over-pricing. If you want to sell your home, you need to consider that there is a lot of inventory on the market, and you are competing with REO’s and short sales. If your property is listed at a price consistent with today’s market, your property will sell with the proper exposure.

Beautiful 2 bed, 2 bath Princeville condo w/many upgrades now $450,000

The former concept of overpricing a home and using that as your ability to negotiate when someone brings an offer isn’t the best of strategies in today’s market. Buyers are doing their own research, and they aren’t even looking at things outside of their target range.

We are finding that many sellers simply take themselves out of the competitive market with the wrong price—even if they would have considered an offer of less money.

This could be your nightly view—how good is that!

Hawaii Life has the best and most extensive marketing program in Hawaii. As a result, we represent more buyers than any other Broker. Here are the Kauai sales statistics by Broker for the past 90 days of Kauai’s top 15! This comes directly from the MLS data, and you can see that Hawaii Life is at the top of this line up with over three times the sales volume than the next Broker!

Here are the MLS Statistics for the past 90 days so it is clear that Hawaii Life is doing things a bit different. If you are looking to buy or sell, you owe it to yourself to check us out! We are getting things done!

Research Market IQ Top Producing Offices On Kauai

Sold listings 9/30/10 through 12/30/10:

• 1. Hawaii Life Real Estate Brokers: $17,343,750
• 2. Pacific Ocean Properties: $5,358,500
• 3. Sleeping Giant Sotherby’s: $4,375,900
• 4. Turtle Cove Realty: $4,337,460
• 5. Prudential All Star Realty: $3,923,900
• 6. O’Connor Realty, LLC: $3,811,000
• 7. Coldwell Banker Bali Hai Realty: $3,754,601
• 8. Kauai Realty Inc.: $3,343,000
• 9. Century 21 All Islands – Kapaa: $3,267,400
• 10. Koa Properties: $3,197,040
• 11. Re/Max Kauai Princeville: $2,995,000
• 12. Vision Realty All Islands Kauai: $1,962,050
• 13. Kauai Landmark Realty: $1,894,000
• 14. Yvonne Summerfield Premier: $1,779,000
• 15. Kauai Dreams Realty: $1,615,900

If I can assist you with questions on buying, or selling your property, I am always here to help!

Lucy Adams, R(S)
lucyadams@hawaiilife.com